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Meat Factory
This multi-purpose, state of
the art production unit
produces value added meat
products both frozen and
chilled including Burgers,
Kebabs, Hot Dogs, and cooked
Sliced meats, with the
flexibility to produce an
even wider range of meat and
chicken based products.
These products are marketed
under the "Wafra" brand,
with certain specially
formulated products also
manufactured under private
labels, for other
distributors, and for
important Fast Food
operators. |
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Vegetables Factory
Our Vegetable Plant has
three distinct production
capabilities:
Frozen French Fries, Potato
Wedges and Potato Slices -
packed under the brand names
Wafra, Saudi Gardens, and
Macolate. We use exclusively
Saudi grown potatoes, to our
own very high
specifications.
Our Wafra brand in
particular has now grown to
be one of the top three
brands in the market, thanks
to its consistent quality,
and realistic pricing.
With the help and
cooperation of the biggest
Saudi growers, we now
compete both in pricing and
quality with the major
multi-national producers who
traditionally supplied this
market.
Peanut Products - Salted
Roasted Peanuts, and Peanut
Butter, prepared to our own
unique recipes.
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Breakfast Cereals
Commercial production began
in 1997, and in a relatively
short time, Wafra Breakfast
Cereals have gained a
credible brand share of a
market previously dominated
by two giant multi-national
brands.
Our marketing platform has
been to deliver top quality
product, at highly
competitive prices, with the
objective of attracting new
users to the sector. An
exciting new pack design
will be introduced in 2006,
and new cereal variants
being introduced shortly to
increase our visibility, and
brand awareness.
Recognizing our expertise in
producing quality cereals,
certain major retailers have
also entrusted us to fill
their private label products
for them. |
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Pasta Factory
The Pasta factory continues
to be one of Food Products
Company's trail blazers.
Production flexibility has
been important in our
success, and we are able to
offer a wide range of Pasta
shapes, blends and pack
sizes, under our brand names
Wafra, Nemah, and Caprini.
Significantly, we now also
supply a variety of
different pasta blends to
several major Supermarket
groups, under their private
labels.
A high percentage of Saudi
grown wheat flour is used,
blended where appropriate
with the highest quality
imported Durum wheat, for
our premium pasta grades.
In the face of often intense
competition from both local
and imported pastas, our
volumes have consistently
grown, year on year, to the
point where today, we are
considered a major force in
this sector. |
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